I thought I would clue you in on one of the things I’ve been doing for the past couple of months. Since May, I’ve been interning at sound design company in downtown Minneapolis called BWN Music, a music house that does post-production, mixing, and composition for commercials, documentaries, etc. I’ve been interning as a composer and it’s been just a blast. Everyone there is incredibly cool and friendly and have been extremely welcoming to me, which has just been great.
It’s an interesting thing, though, because I’ve always been very against commercial media and the staggering amount of interruption marketing we all experience ’round the clock. But for some reason, this feels like an okay thing to be doing. It exercises musical muscles I’ve never used before and I think provides me an arena to think about music making differently than what I’m used to. Also, if I want to do this music thing as a career (which I do), this would be an incredibly legitimate and rewarding way to be using my talents for money. That is, until my million-dollar record deal comes through… Should be any day now…
Recently, I started getting my first official assignments to write music specifically for clientele and projects for which they have contracted BWN. I wanted to share some of this music with you because it is very different from the music I’ve made in the past, but it’s been a fun and challenging experience, and I kind of enjoy the different approach I’m forced to take when writing for the commercial realm. Below I’ve included a couple of tracks I demoed for a certain dog food company (I won’t say which one… there’s actually a surprising amount of confidentiality in the world of advertising!), and even though they didn’t end up using either of the tunes, I still had fun making them and I find them enjoyable. Hopefully you enjoy them as well! They’re meant to evoke sentimental feelings and what not… because, you know… dogs…
Dog Food ONE (Driven)
Dog Food TWO (Solemn)